About us
We're on a mission to reimagine finance for a new generation of borrowers
CREADY IS
OUR
ANSWER.
About Cready
Cready, a product by SwitchMyLoan.in, is a new-age fintech platform designed to simplify access to personal loans with complete transparency, no paperwork, and unnecessary delays.
We work with trusted lending partners to provide a clean, easy, and mobile-first experience for various needs like buying a phone, planning a vacation, or unexpected turns.
Our team comprises professionals who understand finance, technology, and design and are building a platform that puts people first.
Our motto is simple:
Empower individuals with fast, fair, and frictionless access to personal loans.
Mission
To empower individuals with fast, transparent, and hassle-free access to personal loans by simplifying the borrowing experience through technology and trusted lending partnerships.
Vision
To become the most reliable and user-friendly platform for personal credit in India — where anyone can access the financial support they need, when they need it, in just a few clicks.
Leadership Team
Designed with heart, backed by experience, and built for Young India.
Chintan is a Risk-taker and boss-man. He is admired for his clarity in vision, he approaches unfamiliar situation and uncertainty with courage and forethought. Over 17 years of experience in portfolio management, client acquisition and team management.
He enlivens the team spirit, empowers the employees and ensures everyone is aligned to the company's goal. A true leader who always backs his team up.
Hemali brings extensive fintech leadership from her tenure at SwitchMyLoan, now reimagined as Cready. With a foundation built at ICFAI Hyderabad and deep experience in credit operations and product communications, she has been instrumental in evolving the brand from loan-switching to a full-fledged digital-first credit platform. Hemali understands the intersection of financial needs and real-life stories, which is central to Cready's mission of making credit personal, instant, and transparent.
Driven by clarity and empathy, her approach to product positioning, user-centric communication, and launch planning ensures Cready stands out in Tier 2/3 markets as the trusted app for personal finance.
Raj makes more moves and less announcements. He is ambitious, keeps his priorities straight and focuses on being productive instead of being busy. He has the courage to act in situations where results aren't assured, he's willing to risk failure. He lightens the mood with his quirky comments in the office. He's not superstitious but a little stitious. The play station enthusiast and a big football fan.
Durwang is known for his strategic mindset, strong cross-functional leadership, and an ability to translate complex business needs into practical, high-impact solutions. With a calm and structured approach, he excels at handling multi-layered responsibilities across technology, marketing, and business operations.
Colleagues value him for his clarity in thinking, data-driven decision-making, and his habit of breaking down challenges into achievable actions. He has a natural inclination toward innovation—constantly seeking better, faster, and more efficient ways to build systems, scale processes, and drive growth.